| Within the last couple of years, the urban community | | | | Diddy Combs, Beyonce Knowles, Kimora Lee and |
| has introduced many different hip hop fashions to | | | | others. Sean Diddy Combs has introduced many |
| compliment both the expression and attitude of the | | | | different clothing over the years that have become |
| culture. It also encompasses the history of the hip hop | | | | popular especially amongst the younger generation. He |
| culture that appeals to a variety of ethnicities globally. | | | | has also produced clothing to fit all age groups and |
| Celebrities are taking advantage of the market and | | | | gender. He has many signature items of sportswear, |
| creating new fashion trends to please the populace. It | | | | underwear, menâs suit, boys clothing, women |
| is safe to invest in fashion items created by Sean | | | | clothing, fragrances and even eye wear. |