| Clothing has always been a thing that has been given | | | | variety of products such as active wear, denim, |
| a great importance by human beings. It displays the | | | | outwear, swim trucks, sweaters, t shirts, tops etc. the |
| attitude that the people exhibit. Many brands have | | | | accessories include things such as belts, caps, scarves, |
| been existent in the clothing industry and a famous one | | | | shoes, socks, jeweler, sunglasses, ties and even |
| among them is the Ed hardy clothing brand. | | | | wallets. For women the brand has apparels such as |
| History: | | | | active war, bottoms, denim, hoodies, intimates, t shirts |
| The brand got its name from the famous American | | | | and tanks. |
| tattoo artist Ed Hardy. He was a very famous tattoo | | | | Reasons for the brand’s popularity: |
| artist and has published many books on tattooing | | | | People started liking the brand because of the art |
| techniques. But his tattooing turned into a brand by the | | | | work that the brand products had on them. People felt |
| efforts of a company called Christian Audiger. This | | | | that they could express themselves very well by |
| company was a very famous and very powerful | | | | wearing the brand. They felt that they were able to |
| company in the field of clothing. They felt that it would | | | | standout from the crowd if they wore Ed Hardy’s |
| be appropriate to create a brand called Ed hardy and | | | | collection of dresses. It did work and very soon it |
| use Hardy’s art as the main selling point for the | | | | became very famous among the youngsters of USA. |
| brand. This venture had turned out to be a very | | | | The thing to be considered is that the product |
| successful one and Ed hardy clothing is one of the | | | | attracted both male and female customers. It was a |
| most famous brands in the clothing industry. | | | | huge attraction because it enabled people to exhibit |
| Products: | | | | tattoos without having to tattoo their body. |
| The brand became very famous because it was | | | | The art works is a unique combination of American |
| worn by many famous celebrities like Madonna, Britney | | | | and Japanese cultures. The unique selling proposition |
| spears and also Sylvester Stallone. The brand has | | | | (USP) of the brand is the way in which the company |
| clothes for men, women, and kids. They have also | | | | has used the art works of Ed hardy. They are a |
| diversified their business by having a lot of accessories | | | | master piece in their own way and have helped the |
| to support their clothing business. for men they have a | | | | brand to reach n iconic status in the clothing industry. |