| One of the most popular brands of women's clothing | | | | The house of dereon was then announced to the |
| line today is the house of dereon. But what is the | | | | media in September 2004, by Tina and Beyoncé |
| house of dereon? Where did it start? And who | | | | Knowles. House of Dereon's tagline is |
| founded such as clothing line that women all over the | | | | "Couture.Kick.Soul" which represents the three |
| world have come to love for its sheer magnificence to | | | | generation of women. The clothing lines mixes hip-hop |
| accentuate the curves of a true woman? | | | | influences, such as its use of denim, with ultrafeminine |
| The house of dereon is a clothing line founded by one | | | | flourishes like embroidery and ruffles. |
| of the most powerful woman in the music industry that | | | | In an interview with Ebony magazine Beyoncé said |
| got its popularity for her songs that featured woman | | | | "I love the clothes from the '70s, my mother's clothes. I |
| power. This person is Beyonce Knowles. She, along | | | | love clothes from the '40s, my grandmother's style, so |
| with her mother, was the founder of house of dereon. | | | | elegant. We wanted to take elements from my |
| The style and concept is inspired by three generations | | | | grandmother's legacy--the beaded lace, lush colors, fine |
| of women in their family, with the name "Deréon" | | | | fabrics--and mix them with clothes from my mother's |
| paying tribute to Beyoncé's grandmother, Agnèz | | | | generation and my generation." |
| Deréon. House of Dereon is not to be confused | | | | Expanding the brand, Beyonce and her sister Solange |
| with the junior line of Dereon, both are from the | | | | Knowles launched the junior line Deréon that is |
| Knowles'. | | | | geared towards younger consumers and is more |
| The line first started when Beyonce was still in | | | | reasonably priced. Dereon was introduced in 2006. |
| Destiny's Child when her mother, Tina Knowles, would | | | | The tag line for Deréon is "Where the sidewalk and |
| design and sew their outfits, especially when the group | | | | catwalk meet". |
| was first starting out and did not have much money or | | | | This line includes more casualwear, such as |
| access to designer clothing. Their clothing line was one | | | | sweatpants and embroidered hooded sweatshirts. |
| of the many reasons why Destiny's Child became | | | | Both women are models for both clothing lines and are |
| very popular in the music industry apart from their | | | | featured on most marketing campaigns. |
| obvious talents. | | | | |