| Hip hop accessories have gone through a | | | | especially the clothing. Many love the comfort of the |
| revolutionary expansion from customary items such as | | | | loose fitting clothing, helping to accommodate the little |
| bling bling jewelry, throw back jerseys and fitted caps. | | | | bulges many baby boomers collect with age. More |
| Now they have grown to include more traditional urban | | | | retailers are starting to take notice of this trend and |
| wear, such as watches, suits and brimmed hats, for | | | | are starting to market in publication frequented by hip |
| example. This expanding look is starting to attract older | | | | baby boomers. This new marketing strategy is starting |
| buyers. | | | | to pay off with more retailers reporting brisk sales. |
| Yes, hip hop accessories have expanded from | | | | As more baby boomers start to reach retirement age |
| tweens , teens and generation Xer's to baby boomers | | | | will we soon begin seeing hip hop accessories for |
| the over 40 year old crowd. This is a surprise market | | | | seniors. Don't laugh, remember most experts chucked |
| to a generation who longs to expand and extend their | | | | when they said hip hop music is will last longer than |
| youth. Keep in mind this is the generation who | | | | disco music did. As the music continues to grow and |
| exercises, takes vitamins, and watches their weight | | | | expand the accessories that inspire will continue to |
| and buys more cosmetics than any other generation in | | | | grow as well, and so far there's no end in sight for |
| history. So, it's logical the hip hop generation and the | | | | either. |
| baby boom generation will eventually meet, says Lillian | | | | As the hip hop accessories market continues to |
| Woo, owner of K-Hip a boutique located in Essex, | | | | change we will continue to point out these changes to |
| England. | | | | you. The market continues to evolve, adapt and |
| As time goes by you're also seeing more baby | | | | expand to meet the needs of a more demanding |
| boomers wearing traditional urban accessories, | | | | public. We'll be there to keep you informed. |