| Selling on the web has become one of the new | | | | artists who may not be able to afford to buy |
| frontiers of commerce and, a few years ago, two | | | | expensive instrumentals/beats a fair chance to get |
| Hip-Hop producers were quick to understand the | | | | their music out there. Our typical artists are talented |
| powerful worldwide reach of the Internet. | | | | emcees or vocalists, desperately in need of beats, but |
| Consequently, they started selling hip hop beats to | | | | with little cash. |
| artists through this channel and, over the last few | | | | So how does it all work? Artists just need to visit the |
| years, this new music sector has experienced | | | | website, listen to preview samples of the instrumentals |
| impressive growth as well as recognition from | | | | and then purchase the ones they like directly online. |
| important figures in the music business. Read up on | | | | We were one of the first websites to offer the |
| how Hip Hop beats are revolutionising the beat-making | | | | possibility to download instrumentals immediately after |
| business. Selling on the web has become one of the | | | | payment; no more waiting for CDs to arrive through |
| new frontiers of commerce. We find it hard to think of | | | | the post, high quality mp3’s can be downloaded |
| anything not being sold and bought every minute over | | | | immediately. |
| the Internet; just have a look on ebay. | | | | And it doesn’t end here. Artists record their |
| Hip-Hop producers were quick to understand the | | | | vocals over our instrumentals and we then take care |
| powerful worldwide reach of the Internet and started | | | | of promoting their complete tracks in the right places. |
| selling instrumentals to artists through this channel. | | | | After years of promoting our own music on the web, |
| A couple of websites therefore gathered enormous | | | | we know exactly where the online promotional efforts |
| music inventories from professional record label | | | | should be concentrated. Promoting music online |
| producers, and started selling complete instrumental | | | | requires hard work, but when you know where to go, |
| tracks just like Amazon sell CDs. Pay x amount online, | | | | the job is a thousand times easier. |
| and we’ll ship you a CD with the tracks you | | | | So in other words, we produce hip hop instrumentals |
| purchased. A new market full of opportunities was | | | | and promote the artists who use them. We take great |
| born. | | | | pride in what we do and hope to see some of our |
| About a year and a half ago we also understood the | | | | most talented artists make it big over our tracks. |
| potential this new market had. Having promoted our | | | | We’re not in this for financial gain, but simply for |
| own music on websites such as and vitaminic.com, we | | | | musical enjoyment. |
| realised that creating our own service would give us | | | | We’re growing fast and are now one of the |
| much greater flexibility and reach. We also had around | | | | top online production websites in a market |
| 250-300 instrumentals sitting on our hard drives waiting | | | | unfortunately already cluttered with me too |
| for rappers and vocalists to rhyme/sing over them. | | | | faceless unprofessional services. We’re not |
| There was no way we could’ve used all of | | | | trying to be a business, but simply a group of friends |
| these instrumentals ourselves, therefore why not offer | | | | hoping to take hip hop to the next level through the |
| artists worldwide the chance to easily obtain top | | | | reach of the world wide web. Find us at: La Cantina |
| quality instrumentals for their musical projects?Hence | | | | Productions , La Cantina Productions on MySpace. |
| the birth of La Cantina Productions. Our aim is to give | | | | |