| Hip hop culture is a constantly evolving way of life that | | | | became popular in the urban street wear market. |
| encompasses many elements from DJ's and MC's to | | | | Certain brands of sneakers and sports team apparel |
| graffiti artists and b-boys. In addition to these elements | | | | started getting popular. During this time current and |
| one that stands out is fashion and it's many hip hop | | | | throwback professional sports team jerseys emerged |
| brands. As the culture started spreading across the | | | | as a popular style. The throwback jerseys cost |
| country each city had their own style that contributed | | | | hundreds of dollars and were in short supply do to the |
| to the styles that are seen today. Urban fashion | | | | overwhelming demand. Also during the 90's some |
| expresses the attitude of the culture and over the | | | | started to emulate gangsters of the 30's and 40's by |
| years has become more main stream. | | | | wearing double breasted suits, silk shirts and gator |
| It all started in the 80's when DJ's and MC's wore | | | | shoes. |
| sneakers, bomber jackets, tracksuits and gold chains. | | | | As time went on many music artists started their own |
| During this time fashion was an important aspect and | | | | hip hop brands which today are very popular. This |
| was used in rhymes and songs. Also during this time | | | | became and still is a growing trend. As artists realize |
| African American nationalism was very influential and | | | | their influence more are using the opportunity to |
| many wore hip hop brands that resembled African | | | | promote their own brands. In the 2000's, hop style is |
| influences, this included the Pan-African colors which | | | | heavily influenced by celebrities and music artists. |
| are red, black and green. | | | | Upscale fashion brands are worn to prove their |
| The 90's saw many fashion trends come and go. | | | | prosperity and even some of the older styles of the |
| More hip hop brands became main stream and more | | | | 80's and 90's are becoming popular once more. It's |
| people started wearing this fashion. In the early 90's | | | | difficult to predict what the future holds for fashion in |
| there was the bright and neon colored oversized | | | | hip hop culture, but if time can tell us anything we have |
| clothes. Many also wore their clothes backwards as a | | | | a lot to look forward to in what will come next. |
| true testament to the culture. Soon sports brands | | | | |