| | | | | boomers? Are your clients more of the high-end, |
| Making Your Presence Known Through Music | | | | Enya-loving type or are they more of the playful, |
| | | | “Lady Gaga” group? A mismatch between the |
| | | | music genre and your target market will make your |
| | | | marketing strategy fail. |
| Since time immemorial, music has played a major role | | | | 2. Your business’ personality as well as the |
| in man’s daily activities. Even before Man started to | | | | nature of the product |
| speak or write, he has already made music by | | | | If what you would like to market is aromatherapy oils |
| humming or by thumping his fists. Today, Man has not | | | | and candles, then you should go for relaxing and |
| only harnessed sounds and molded them into | | | | soothing sounds. If you are selling sporting goods, then |
| something pleasing to the ear, but has also fashioned it | | | | an upbeat sound would be more suitable. If you are |
| in such a way that it entices other people to take | | | | selling baby products, it would be a bad idea to use |
| notice of a certain product or service. | | | | hip-hop music. You should go for those that are in line |
| The aim of any business is to make an impact to the | | | | with nursery rhymes. |
| consumer’s minds long enough for them to | | | | 3. Whether you own the copyright or not |
| remember their product and service, and one effective | | | | Majority of people think that they can just pull out any |
| way of making an impact is to appeal to a | | | | music from the internet and use it as back ground |
| person’s five senses one of which is hearing. Of all | | | | music. This could definitely get you in to a lot of trouble. |
| the senses, it is “hearing” that could last for a | | | | Other people, on the other hand, go for free sound |
| long time. This is clearly the case with what is known | | | | clips. Although this is a pocket-friendly way, most of |
| as the “Last Song Syndrome”. Take for | | | | these sound clips are not actually what you are looking |
| example the song “I’d Like To Teach The | | | | for with most of them being monotonous. Recording |
| World To Sing”. The mere mention of the title | | | | your own sound clip is also a good idea only if you |
| conjures to mind images of people holding a bottle of | | | | have the right equipment for recording and for |
| Coca Cola. | | | | “cleaning” your recording. Of course you would |
| Take note, however, that you cannot just use any | | | | not want to sound like the recording was made from |
| music to market your product or service. Here are | | | | your own backyard. |
| some of the things that you need to consider when | | | | Music is a powerful marketing tool. Used properly and |
| making use of music for your marketing strategies: | | | | even the most unknown product could suddenly be in |
| 1. Your company’s target market | | | | the spotlight. Used in the wrong way and it could spell |
| Do you like to appeal to the younger, hip-hop | | | | disaster even for the most popular brand. |
| generation or are you going more for the baby | | | | |