| Hey what's up, It's your personal producer here. | | | | to say. This is a superstar. |
| OK, I'm going to give you a key concept that will help | | | | It's as simple as that! |
| you understand what creates a truly successful | | | | When you veer off to the far right or far left of this |
| timeless hip hop artist. Listen to me when I tell you this. | | | | spectrum is when you become "Trendy" or "Cult" For |
| If you fully "get" what I am teaching you here, you will | | | | Instance: |
| know how to create music that will last forever. You | | | | One Hit Wonder (Trendy) |
| will know how to become an artist who has longevity! | | | | Swagger-*---------Substance |
| You'll know how to write songs that people will be | | | | This is an MC who's full of swagger with no |
| singing in 2033. I call this concept "Swagger And | | | | substance! He will simply be focusing on how tight he |
| Substance". I will be referring to this concept of | | | | is, or what he has, but lacks any depth of character in |
| "Swagger And Substance" often, Let me give you a | | | | his music... Hence TRENDY! |
| quick overview of it now. | | | | Is this making sense to you? Here's another example: |
| Think of swagger and substance on a spectrum, with | | | | Underground (Cult) |
| Swagger on one end and Substance on the other: | | | | Swagger----------*-Substance |
| Swagger-----------Substance | | | | This is an MC who focuses all on content but not on |
| It is when you find the balance right in the middle that | | | | delivery! He will probably use lots of big words and |
| you create a new superstar: | | | | long complicated sentences. He will probably have lots |
| Superstar (Timeless) | | | | to say, but he doesn't deliver it in a way that is easily |
| Swagger-----*-----Substance | | | | understandable to the masses. |
| This MC delivers a definite message through his music | | | | Make sense? |
| and delivers it effectively! He is cool enough that one | | | | I'm telling you that if you "get" this concept and the sky |
| doesn't feel awkward playing his music with the | | | | is the limit. |
| windows down, and yet he still has something of value | | | | To your success. |