| Nowadays finding a good emcee in hip hop is rare. | | | | becoming a hip hop artist? NO! |
| The problem can be summed up in one | | | | Remember lesson one. In business customer is king. |
| word--authenticity. Too often so-call wannabe rappers | | | | Since Jay-Z and 50 Cent have grab the attention of |
| pick-up a pen, a pad and begin writing rhymes. Then it | | | | your normal customers/fans you need to rap for a |
| happens. They make the ultimate mistake any aspiring | | | | different customer. Put your ego, personal ambitions |
| rap artist can make. THEY IMITATE! They copy either | | | | aside for a moment take off that "rap hat" put on an |
| a popular emcee's style, flow, or worst content. | | | | "emcee cap" and THINK BUSINESS. |
| For Godsake are there any emcees who come from | | | | Nowadays aspiring hip hop artist must look at music |
| the projects or under-privilege living conditions and | | | | with a business eye. Looking at supply and demand, |
| completely rhyme about something other than that.. | | | | and marketing. All of this brings me back home to my |
| Wouldn't you agree that Jay-Z, B.I.G. Lil' Wayne, 50 | | | | initial point. Finding a good emcee is rare. |
| Cents and a host of other emcees have already given | | | | A "rapper" will limit himself / herself and only tackle a |
| us a mouthful of that picture. | | | | small amount of topics. Whereas an "emcee" will |
| Many aspiring rap artist complain record companies | | | | create songs about a variety of subjects and if he or |
| don't give them a shot at rap success. But lets be real | | | | she is really good the song will be HOT! Thus allowing |
| for moment. This is called the "music business" | | | | them to reach a different breed of customer. |
| emphasis on business. If you are an aspiring hip hop | | | | I shutter to think how many more emcees would've |
| artist allow me to paint a picture for you. Do you think | | | | been handsomely paid for the use of their abilities if |
| the great fast food chain McDonald's would still be | | | | they've only wrote songs about different things other |
| around today if it didn't give the marketplace/customer | | | | than what popular hip hop emcees rhyme about. How |
| what it wanted, and offered more products than the | | | | many more movies? commercials" websites, would've |
| standard hamburger, all while strategically staying way | | | | loved to have used their music. The list goes on and |
| ahead of it's competition. Chances are no! | | | | on. I call this "niche hip hop". |
| Lesson one for you aspiring hip hop artist: In business | | | | The question then arises how do you get your songs |
| CUSTOMER IS KING! | | | | licensed in these particular areas of business? Good! In |
| Next you must look at the numbers. | | | | a second I'll point you in the right direction. In fact, allow |
| If Jay-Z or 50 Cent are putting out records about | | | | me to show you what I mean by "niche hip hop". Take |
| inner-city struggle, or violence and crime, why should | | | | a listen to the song iGodChild by NYC Independent Hip |
| that same record company release your record with | | | | Hop Artist GoChii. If you're not familiar with it click the |
| songs about the same thing except you were raised in | | | | link below to get it free. Check out how the song has |
| the Bronx They'd have to be darn fools. What's really | | | | a very targeted concept not to mention a breath of |
| going to make you sick to your stomach is the fans | | | | fresh air versus what were constantly bombarded |
| who purchased 50 Cent or Jay-Z album just doesn't | | | | with by commercial radio. Apple computers might even |
| have the purchasing power that fans of old had. | | | | pick up the song up or use it for one of their |
| Inflation and a bad economy is the culprit behind that. | | | | commercials. Hey you never know! |
| So does this mean you give up on your dream of | | | | |