| Is it me or does Hip Hop or Pop culture have the ability | | | | lengths to get the latest edition or custom one of a |
| to revive a brand like no other form of marketing or | | | | kind just to be with their culture's "in crowd". |
| advertising? Let me explain. | | | | This is exactly what G Shock is experiencing and in |
| Brands including G Shock, Polo, & Timberland all have | | | | order to keep a grasp on this sense of importance |
| held their own for years with no form of media plugs | | | | within a certain crowd or community they must keep |
| from a movie or some popular socialite, but neither can | | | | coming with fresh product and keep seeming |
| deny what the hip hop culture has done for | | | | innovative & hip by connecting with key trend setters |
| Timberlands 6 inch construction boot, what the whole | | | | that are at the forefront of their perspective industry. |
| white boy/black boy has done to bring Polo to the | | | | Sounds easy, but its not and most brands accomplish |
| forefront ahead of its counterpart Tommy Hilfiger | | | | this when they were doing what they do best and that |
| which once held the cultures graces, and as of lately | | | | is putting out cutting edge product and breathing life |
| has done for G Shock through custom iced out | | | | back into a usually stale, but financially sufficient lifestyle |
| Frogman's and celebrity artist showing off their one of | | | | brand. |
| a kind pieces that make any wannabe rapper of some | | | | It goes without saying that connecting with the trend |
| sort go out and cop a G shock. | | | | setters of a industry will make the onlookers |
| This is something any form of advertising just cannot | | | | (consumers) fall in line, because they follow the styles |
| accomplish, but product placement can. Connecting | | | | of their favorite personality and most of these people |
| with a key person in any culture can have them take | | | | are one in the same. Influence one and you influence |
| your brand from something their culture might add to | | | | the entire following community and for a business that |
| an outfit just as an accessory to a must-have that | | | | just makes "cents" sense. |
| marks the beginning of any outfit and will go at any | | | | |