| Sean John Combs is known as one of the few | | | | has often appeared at the award ceremony for the |
| hip-hop artists that brought the hip-hop culture into the | | | | Council of Fashion Designers of America (CFDA) held |
| mainstream. Known by many as the "Shiny Suit Man", | | | | annually in New York. For five consecutive years since |
| it was Combs that introduced a new trend of hip-hop | | | | 2000, Sean John has been nominated for its |
| fashion through his own passion and style. This love | | | | excellence in design. In 2004, Sean John was awarded |
| for hip-hop fashion fueled his desire to share his | | | | the CFDA Men's Designer of the Year award. Along |
| enthusiasm with other people by founding a signature | | | | with awards, Combs have also produced several |
| brand that he himself started, the seanjohn clothing | | | | fashion events that would greatly boost his brand's |
| merchandise. Along with other popular brands in its | | | | popularity. In February 2001, Sean John produced the |
| time, like Fubu and Karl Kani, Combs and his line of | | | | first nationally televised runway show during Fall |
| hip-hop clothing line brought forth a multi-million dollar hip | | | | Fashion Week when it simultaneously aired live on E! |
| hop fashion industry. Sean John's Signature It was in | | | | Television and the Style Network. During fashion week |
| 1998 that Combs first introduced his own line of | | | | in February 2002, the New York Times ran a front |
| hip-hop clothes, the seanjohn clothing. Since its launch, | | | | page story on Sean John. With the successive |
| Sean John has enjoyed critical and commercial | | | | success of the brand, Combs the founded a company |
| success with revenues now exceeding $100 million | | | | that would house several expansion of his signature, |
| annually. Through the support of both the fashion | | | | the Sean John Clothing Inc. Sean John Clothing Inc is a |
| community and retailers, Sean John has quickly grown | | | | clothing and fragrance line owned by hip-hop mogul |
| from an urban label to an international brand. People | | | | Sean John Combs and supermarket mogul Ron Burkle. |
| representing the brand include Combs himself, | | | | The apparel company takes its name from Combs' |
| musicians such as Nelly, T.I., Fabolous, The Game, Wisin | | | | first and middle given names. According to an |
| & Yandel and Daddy Yankee, athletes including | | | | interview, "I always had the idea that I would start my |
| Dwyane Wade and Tristan Sooklal, plus fashion | | | | own apparel line, but I wanted to make sure the timing |
| models Tyson Beckford and Kevin Navayne. Because | | | | was right and that I had the time to devote to it. |
| of the popularity of seanjohn clothing, Combs himself | | | | |