| v> | | | | grandmother's style, so elegant. We wanted to take |
| The house of dereon is a women's clothing brand | | | | elements from my grandmother's legacy--the beaded |
| introduced by singer Beyoncé Knowles and her | | | | lace, lush colors, fine fabrics--and mix them with clothes |
| mother/stylist Tina Knowles. It is said that every style is | | | | from my mother's generation and my generation." |
| inspired by three generations of women in their family, | | | | The first house of dereon pieces was first seen on |
| with the name "Deréon" paying tribute to | | | | every Destiny's Child MTVs. While Beyoncé was |
| Beyoncé's grandmother, Agnèz Deréon. One of | | | | performing in the group Destiny's Child, her mother Tina |
| the many popular women's clothing brand today | | | | would design and sew their outfits, especially when the |
| includes a clothing line recognized throughout every | | | | group was first starting out and did not have much |
| concert and MTV that Destiny's Child made throughout | | | | money or access to designer clothing. |
| the world. This brand is popularly known as the house | | | | Expanding the brand, Beyonce and her sister Solange |
| of dereon. Part of what called attention to Destiny's | | | | Knowles launched the junior line Deréon that is |
| Child, besides their obvious talent, was their | | | | geared towards younger consumers and is more |
| one-of-a-kind fashions. Their style set them apart, yet | | | | reasonably priced. Dereon was introduced in 2006. |
| gave the group cohesion as a similar style, color or | | | | The tag line for Deréon is "Where the sidewalk and |
| garment was worn by all the members. | | | | catwalk meet". This line includes more casualwear, |
| The house of dereon is a women's clothing brand | | | | such as sweatpants and embroidered hooded |
| introduced by singer Beyoncé Knowles and her | | | | sweatshirts. Both women are models for both clothing |
| mother/stylist Tina Knowles. It is said that every style is | | | | lines and are featured on most marketing campaigns. |
| inspired by three generations of women in their family, | | | | In 2007, members of Beyoncé's touring band, Suga |
| with the name "Deréon" paying tribute to | | | | Mama appeared in print ads. |
| Beyoncé's grandmother, Agnèz Deréon. | | | | As for the line's latest venture, Beyonce and her mom |
| The clothing mixes hip-hop influences, such as its use | | | | have designed a collection of vintage-inspired dresses |
| of denim, with ultrafeminine flourishes like embroidery | | | | that will be available at Bloomingdale's. The line is |
| and ruffles. In an interview with Ebony magazine | | | | based on the 50's-style dresses that Beyonce wore |
| Beyoncé said "I love the clothes from the '70s, my | | | | for her role as Etta James in a film called Cadillac |
| mother's clothes. I love clothes from the '40s, my | | | | Records. |