| The hip hop fashion scene has rapidly grown and | | | | of Dereon, not to be confused with the junior line of |
| evolved the past decades. With this growth, many hip | | | | Dereon which is launched by Beyonce and her sister |
| hop clothing brands were also conceptualized and | | | | Solange Knowles. The style and concept of this |
| contributed to the evolution of this particular field of | | | | clothing line is inspired by three generations of women |
| fashion. | | | | in Beyonce’s Creole family. |
| One of these brands is Dereon. This ready-to-wear | | | | The clothing line features casual wear, such as |
| fashion line is particularly known for the people who | | | | sweatpants and embroidered hooded sweatshirts. |
| conceptualized it in 2006, Beyonce Knowles and her | | | | Beyonce and Solange are both models for both |
| mother/stylist Tina Knowles. The name Dereon refers | | | | clothing lines, and are featured in most marketing |
| to Beyonce’s grandmother, Agnez Dereon. | | | | campaigns. Even the members of Beyonce’s |
| The complete name of the brand is The House | | | | touring band, Suga Mama, appeared in print ads. |