| The house of dereon is one of the most popular | | | | Destiny's Child, her mother Tina would design outfits, |
| clothing line in the world yet the most controversial. The | | | | especially when the group was first starting out and |
| house of dereon became popular not only because of | | | | did not have much money or access to designer |
| its design, but also because of its founder. The house | | | | clothing lines. Part of what called attention to Destiny's |
| of dereon is a fashion clothing line that was founded | | | | Child, besides their obvious talent, was their unique |
| by none other than the five time Grammy | | | | fashions. |
| Award-winning American R&B singer Beyoncé | | | | The house of dereon style set them apart, yet gave |
| Giselle Knowles. | | | | the group cohesion as a similar style, color or garment |
| Other than being a singer, songwriter, record producer, | | | | was worn by all the members. The house of dereon |
| music video director, actress and dancer, Beyoncé | | | | was first introduced on The Oprah Winfrey Show, and |
| Knowles is also known as a fashion designer. The | | | | on The Tyra Banks Show. |
| house of dereon was founded and inspired by the | | | | In an interview with Beyoncé on the Ebony |
| three generation of Knowles, Beyoncé Knowles, | | | | Magazine, she said "I love the clothes from the '70s, |
| Tina Knowles and Agnèz dereon. | | | | my mother's clothes. I love clothes from the '40s, my |
| The house of dereon style and concept is inspired by | | | | grandmother's style, so elegant. We wanted to take |
| three generations of women in their family, with the | | | | elements from my grandmother's legacy--the beaded |
| name "dereon" paying tribute to Beyoncé's | | | | lace, lush colors, fine fabrics--and mix them with clothes |
| grandmother, Agnèz Deréon. House of dereon | | | | from my mother's generation and my generation”. |
| was announced to the media in September on the | | | | The house of dereon mixes hip-hop influences, such |
| year of 2004, by Tina and Beyoncé Knowles. | | | | as its use of denim, with ultra feminine flourishes like |
| While Beyoncé was still performing in the group | | | | embroidery and ruffles. |