The Rise of New Hip Hop in the East Coast and West Coast

New Hip hop is without a doubt the most diverse andin the history of Hip-hop could (or would) be able to
comprehensive genre in music. There is East Coastrival the Wu-Tang Clan.
and West Coast Hip-Hop, Gangsta Rap etc. EachOne of the most influential group in hip hop and rap
division in this genre serves a purpose and haswas Run-DMC. The trio, with its ground breaking,
evolved over time. For example Conscious Rapinnovative style that captivated fans from various
(another branch of Hip-hop) revolves around the ideaother genres, shattered barriers with its amazing
that a radical social change would only come throughcombination of creativity, attitude and honesty all jelled
self discovery and knowledge. Crunk, a sub-division ofinto one.
the southern hip-hop genre, originated in the 90's withSince a massive decline in sales of the New hip hop
it's energetic chorus and club like beats.music genre (in the beginning of 2005), a question that
From amongst the sea of performers, groups andcame to every-body's mind was "Is hip-hop music
duo's, one name that is noteworthy is without a doubtdying?". Due to lack of commercial success of other
the Wu-Tang Clan. With members like Method Man,sub genres of Hip-hop music, there was a growing
ODB and others, the Wu-Tang Clan was without aneed of an innovation. It was in the late 2000's that
doubt the greatest acts in the Hip-hop genre. Eachalternative Hip-Hop started to gain commercial
member of the clan had a following of it's own. Thesuccess and Hip-hop suddenly was appealing to
creation of this group resulted in the spawning oflisteners of all ages and various genres.
classic albums which would never be forgotten. No act